As one of the world’s most important emerging markets, Africa can, and should, assess the benefits and risks of modernity versus tradition and ask for safe and quality products at affordable prices. With the globalization of culture and products, increasing exposure to new health risk factors in sub-Saharan Africa needs top-down choices for disease prevention, public awareness and empowerment towards everyday habits and health protective choices.

We explore the role of participant observation in field anthropological research, consumer safaris, and reportages in terms of “narrative prevention” and its power to highlight previously unrecognized/overlooked real-life risk scenarios. Science-driven reportages in data-poor countries can bridge the gaps between international scientific knowledge and the implementation of relevant findings in an “awareness-empowerment vortex”. When a clear message promoting healthy choices and behaviors is given, African communities are ready to respond. Indeed, knowledge return initiatives have power to feed awareness raising, informed choice and behaviors, and empower communities.
2024. Kamda S, Anjeh P, Asoba G., Baldi F., Metugue S., Ebon F., Frazzoli C. Learning from tradition: consumers’ attitude and perception towards leaf and plastic food packaging and wrapping in Kumba, south-west Cameroon.
2023. EA Effiong, AN Ezejiofor, OC Ekhator, B Bocca, B Battistini, F Ruggieri, C Frazzoli, OE Orisakwe. Probabilistic non-carcinogenic and carcinogenic risk assessments of potential toxic metals (PTMs) and polycyclic aromatic hydrocarbons (PAHs) in canned foods in Nigeria: understanding the size of the problem. Journal of trace elements and minerals 4: 100069.
2022. A Zakari-jiya; C Frazzoli; C Nwadiuto Obasi; B Bernard Babatunde; K C Inwuanyanwu, OE Orisakwe. Pharmaceutical and Personal Care Products as emerging environmental contaminants in Nigeria: A Systematic Review. Environ Toxicol Pharmacol 94:103914.
2020. Frazzoli C. Toxicological risk analysis in data poor countries: a narrative approach to feed an “awareness raising – community empowerment” vortex. Medicina, 56, 629.
2020. Frazzoli C. Field anthropological research for context-effective risk analysis science in traditional cultures: the case of Senegal. Journal of Global Health Reports:e2020043.
2019. Orisakwe OE, Zelinjo Nkiruka Igweze, Osazuwa Clinton Ekhator, Ify Nwaogazie, C Frazzoli. Appropriateness of essentials trace metals in commonly consumed infant formulae in Nigeria. Open Access Macedonian Journal of Medical Sciences 7(23):4168-4175
2014. Pouokam GB, GC Ajaezi, A Mantovani, OE Orisakwe, C Frazzoli. Use of Bisphenol A-containing baby bottles in Cameroon and Nigeria and possible risk management and mitigation measures: community as milestone for prevention. Science of the Total Environment 481:296–302.